Financials
P&L, cash flow, burn and runway pulled straight from QuickBooks Online, reconciled monthly and drillable to the transaction.
- Burn
- Runway
- Gross margin
For founders who'd rather ship than write another update email
Live dashboards that answer
the question behind the number
A flat chart tells you a number moved. Founder Dashboard connects your accounting and CRM, then lets you and your investors ask the dashboard questions and get answers pulled from how the business actually ran, including the off-sheet context that never makes it into a spreadsheet.
- Free forever plan
- 14-day trial on paid plans
- No credit card required
Board Overview · Q4FinancialsGrowthEfficiency
Synced 4 min agoARR
$4.82M
+18.4%
Net revenue retention
114%
+6 pts
Burn multiple
1.3x
-0.4x
CAC payback
11 mo
+2 mo
ARR growth
Trailing 12 months · QuickBooks Online
JanFebMarAprMayJunJulAugSepOctNovDec
Revenue mix
- Enterprise46%
- Mid-market31%
- Self-serve23%
AI analyst
CAC payback slipped 2 months because of the enterprise pilot push in Sept. Those cohorts show 3.1x expansion, so the payback lengthens before it improves.
Open thread
Integrations
Connect once. Never rebuild a report again.
Authenticate your accounting and CRM stack in a couple of minutes. Founder Dashboard normalizes the data, syncs it continuously, and keeps every dashboard current without a spreadsheet in sight.
- QuickBooks OnlineAccounting
- SalesforceCRM
- FreshsalesCRM
- HubSpotCRM
- StripeBilling
- SlackContext
- SpreadsheetsCSV & Sheets
- Google ChatContext
AI-powered dashboards
Every dashboard your board asks for, and every one of them talks back
Start from templates built on how investors actually read SaaS and AI businesses. Every chart is live and conversational: click into any metric and ask why it moved instead of exporting it to go dig somewhere else.
SaaS KPIs
ARR, MRR movement, NRR, churn, magic number and burn multiple, calculated the way investors define them.
- ARR
- NRR
- Churn
Forecasting
Model hiring, pricing and pipeline scenarios against actuals, then watch forecast versus reality converge each month.
- Scenarios
- Variance
- Runway
Sales & pipeline
Pipeline coverage, win rates, sales cycle and quota attainment from Salesforce, Freshsales or HubSpot.
- Coverage
- Win rate
- CAC
Cohorts & retention
Revenue and logo retention by cohort, segment and plan, with expansion and contraction split out.
- Retention
- Expansion
- LTV
Anything else
Describe the dashboard you need in plain English and the AI assistant builds it, including charts, metric definitions and layout.
- Custom
- AI-built
- Editable
AI assistant + RAG context
Real insight, not your numbers read back to you
Add notes and context to your timeline as things happen: a pricing change, a pilot program, a churned logo and why. The AI assistant combines the trends it finds in your data with what actually happened in the business, so an answer explains the cause instead of restating the chart.
Your context timeline
Mar 2026
Enterprise pilot program launched
3 design partners, heavy CS involvement. Expect CAC payback to lengthen for two quarters.
Feb 2026
Pricing change: seat floor raised to 10
Self-serve conversion dips by design; ACV up ~40% on new logos.
Jan 2026
Churned Northwind ($144k ARR)
Acquired and consolidated onto acquirer's stack. Not a product issue.
Ask anything, you or your investors
Self-serve conversion is down two quarters in a row. Should I be worried?
Founder Dashboard AI
Conversion is down 31% since January, but this looks intentional rather than a problem. You raised the seat floor to 10 in February, and new-logo ACV rose 40% over the same period. Blended new ARR is up 12% quarter over quarter, so fewer, larger customers are more than covering the volume drop.
Sources:Pricing change · Feb 2026SaaS KPIsSalesforce
Dashboards built by prompt
"Show me net revenue retention by acquisition channel." The assistant builds the dashboard, you keep or tweak it.
Investor self-service
Share a dashboard and let investors ask their own questions. Fewer diligence threads landing in your inbox.
Board decks
Turn a week of deck-building into an afternoon
Export a beautiful, board-ready deck straight from your live dashboards. The numbers are already reconciled and the context you captured comes along as commentary, so you spend your time on the narrative, not on copying charts into slides.
- Your metrics, charts and commentary already in place
- On-brand layouts that don't look auto-generated
- Export to PDF or slides, or share a live link
- Regenerate next quarter in one click
Q4 2026 Board Deck · 14 slides
Company update
Financials
KPIs & growth
Forecast
Generated from your live dashboards · 12 seconds ago
Pricing
Start free. Upgrade when your board gets bigger.
Every paid plan starts with a 14-day free trial. No credit card required to begin, and the free plan really is free forever.
Free
$0forever
Get your core metrics out of spreadsheets and into a real dashboard.
Create free account- 1 data integration
- Out-of-the-box financial & KPI dashboards
- 1 workspace user
- Manual CSV imports
- PDF export with Founder Dashboard branding
Emerging
Most popular$49per month
For funded startups reporting to a board and a cap table of investors.
Start 14-day free trial- Unlimited integrations: QuickBooks, Salesforce, Freshsales & more
- Custom dashboards & reports
- AI assistant that builds dashboards for you
- RAG context timeline with investor Q&A
- Beautiful board deck exports
- Investor share links, 5 team members
Growth
$199per month
For later-stage teams with multiple entities, and firms reporting on a portfolio.
Start 14-day free trial- Everything in Emerging
- Multi-entity & consolidated reporting
- Unlimited team members and share links
- Advanced forecasting & scenario modeling
- SSO, audit log and granular permissions
- Onboarding and priority support
Why we built it
We're founders too. We know how frustrating and time consuming reporting is, and how much it matters to have live, executive-level numbers at your fingertips instead of a spreadsheet you rebuild the night before every board meeting. That's why we created Founder Dashboard.
Matt Dubois - Founder
Your next board meeting could be the easy one
Connect your data, pick your dashboards, and walk in with reporting that answers the follow-up questions for you.